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The Torrini Story

At Torrini, the passion for jewelry has been handed down for 26 generations. Understanding the best way to craft jewelry is to focus on the customers desires. We provide elegance and personalized services, because our passion is to create long standing relationships with our customers. Our jewelry collections are crafted by hand, and we implement innovative ways to create them, that maintain a classic yet modern design. We are constantly thinking of jewelry and the best experiences, we are excited to provide everyone the best service that simplifies the customers search for an elegant piece of jewelry.

650 years of traditional Savoir-Faire

The Oldest Trademark in the World and the 9th Oldest Family Business. The rich heritage, traditions, and passion for jewelry of the 26 generations of the Torrini lineage that are still alive today.

Each magnificent story has a beginning, see here.

The 26th generation

The 26th generation marks a rebranding from Torrini to G. Torrini in 2020, with broader marketing efforts. Currently, the creative director is Guido Torrini, the 26th generation. He released the newest collections that included Gioia, Garden Colours, Grace and Gold Florentine Coins. The historic store represents Guido’s vision through these collections, celebrating 650 years of the historical trademark.

The Story continues…

The curiosity behind the name "Torrini"

In medieval times, the people took their names from their fathers or from their place of origin. As we can observe with Giovanni Turini because he was the son of Tura of Berna, who in turn was the son of Berna. After receiving the title of Nobles in Siena, being nominated many times before, the family changed their last name from Turini to Torrini. 

Guido Torrini
CEO

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